Real Estate Technology

As you may know the real estate industry is being engulfed with technological advancements in every sector. In the olden days, Office X would retain all its own listings and share very little between other real estate offices. This was due to technology more than anything. Office X did not have a system in place where a listing could be uploaded and then picked up by the hundreds of other real estate offices.

Then came along the online version of the MLS, in Washington it is the Northwest Multiple Listing Service or NWMLS. Real estate agents now got to surf the hundreds of thousands of listings all across the Northwest from their broker’s office computers. Now the options were really starting to open up for the consumer, where they could preview and make offers on homes that were outside Office X.

Now real estate technology is moving in another direction with independent offices, like us, having their own website with an integrated IDX (Internet Data Exchange), like the MLS Search on this site, and having many more options to promote listings. Now brokers can use the information, which was once only accessible by brokers and agents, to attrack the “eye balls” of real estate searchers. This in itself has created fierce competition between brokers to get their sites used, to create fresh business, while not to cross promoting another broker’s listings and to stay ahead of the real estate technology curve.

Barnett Associates Real Estate, LLC likes to be in tune with technology and effective internet marketing; I myself am a internet/computer geek and Monday built a new computer for my home. This fascination leads me to find ways to promote listings across the internet more than just on the company website and the NWMLS. So here they are; the top ways in which we will promote your home (emphasis on top as there is so much more).

1. Listing Profile Page on www.BarnettAssociates.net, example.
2. Listing Profile on an agent’s Zillow account, example.
3. Listing Profile on ActiveRain, example.

Technology has changed the ways the real estate professional conducts real estate advertising. But there are many agents/brokers that will not accept change is upon them and strive to get different results using the same old methodology: list home in NWMLS, post sign and add flyers. The depth of real estate promotion is staggering and if a agent or broker is not utilizing every means of promotion possible sellers will go else where.

This post is somewhat of a ploy to demonstrate our skills and hopefully encourage you to want to work with us but if you do not that is okay as well. But you may want to ask your real estate professional “are you maximizing the internet and if so how are you doing it?”. I know many tech savvy real estate professional across the United States of America and there are many that use the internet to generate new business, promote existing business and provide a quality service to their clients. I also know many as well that do not.