You get what you pay for

If you have been using the internet to search for reputable real estate company to list your home with you probably have come across the low cost listing companies. These companies say they will list your home for a $100 and the home will sell really fast. The old saying “you get what you pay for” is quite true in the real estate industry especially with so many new companies springing up.

Selling a home in today’s market is more complex that just having it home on a website. There is a level of service everyone should expect as they research for a quality listing company.

Homes are currently averaging in the high $200k’s when selling in Snohomish County. That is a big investment to manage and you probably what the transaction to go smooth and have your home sell for the high possible dollar amount. Selecting a company because it is cheap is not the way to go if these are your goals.

As an example, listing a home on a website for $100 is similar to taking a Ferrari to a scary used car lot and expecting the salesman to take the utmost care of the automobile. It also brings to light, would that car salesman be the best representative of the Ferrari when speaking to potential buyers? Probably not, for one he is not an expert and for two is probably not the most professional business person.

That is why we recommend the use of a full service real estate brokerage company. They know more about the industry and have been through the many different markets over the years. Full service also means that you will have a real person managing the marketing strategy for your home and maximizing the exposure to encourage a higher selling price.

But the most important part of a full service company is having your own REALTOR looking out for, proposing new solutions and making sure you are protected at all time. Selling a home is important and shouldn’t be taken lightly and saving a few dollars shouldn’t keep you from being properly represented.